Pat Alva-Kraker ○ June 26, 2020
Retreats, in general, are an excellent strategy for entrepreneurs to boost business growth. They are unique opportunities for networking and reaching new clientele, and they also work their magic by increasing energy, creativity, and passion within you and your team. And we can all use a little help with those—burnout is real! But when planning business retreats, there is a big difference between using that time for a good break or turning it into a work retreat.
How do you know which one to choose?
The first step of the process is to learn the different benefits of business retreats and determine what you and your team need the most. Both seasoned and new entrepreneurs can vouch for the advantages of escaping the office and renewing your spirits!
There are two main categories of business retreat benefits. The first one is focused mostly on your business growth and future success because they get you and your team in front of a new audience. With a work retreat, you can network with seasoned masterminds to help you in your endeavors. In return, you gain advice and build a support network of amazing entrepreneurs who have already been through the nitty-gritty of business ownership. They can also be potential collaborators on future projects or even prospective business partners.
Work retreats can also introduce you, your business, and your brand to new clientele. They’re an excellent way to build relationships with potential clients and customers and get the word out about your business. Different retreats draw different crowds, so choosing the right one is critical.
Another perk of business retreats is that feeling of renewed energy after spending much-needed time outside of your usual environment and focusing on getting the creative juices flowing. Even if you love your job and your business is your baby, we all lose passion from time to time. Any business coach will tell you to break out of the norm and spend time in a different environment.
Why does this strategy work? Because when you take a break from everyday tasks, relaxation and renewed energy allow you to focus on the aspects that you love. You can build heighten bonds within your team and return to the office, ready to tackle all the fantastic ideas you brainstormed together. A relaxing retreat doesn’t even need to have a work focus at all. But, because the stress melts away, you and your staff will naturally start to feel more passionate and creative.
Now that you know the benefits of both types of retreats, you need to assess your business. All entrepreneurs are different, so ask yourself what you need the most right now.
If you answered yes to these questions, then you most definitely could use a break! The secret to a break retreat is to keep business out of it. As noted above, the time and space away from the usual duties will naturally freshen your team’s minds, prompt new ideas and creativity, and renew fading passion. And having fun will undoubtedly bring you closer to your staff.
If you answered yes to these questions, then a work retreat is best for you. Sometimes, all you need is a sounding board to help you conquer roadblocks. Sometimes you need more diversity in your network to help you expand on projects. Work retreats are an excellent method for building your business organically.