Public speaking is a common fear amongst entrepreneurs. With stage fright and nerves, it can be a challenge to stand up in front of a crowd and share your thoughts. But for many female entrepreneurs, public speaking is a form of empowerment and can empower others. And, as many business coaches will assure you, empowerment is one of the keys to success.


Purpose of Public Speaking

As you prepare a speech, it’s essential to determine its purpose. Common reasons for public speaking usually include telling a story, giving information, persuading a crowd, and more. Regardless of the goal or style, any form of speech-giving will benefit from using empowerment to motivate and engage your audience. By doing so, you increase your chance of success and aid in reaching your goals. In turn, you empower yourself.


Types of Speeches

Let’s look at the three most common types of speeches: storytelling, informative, and motivating. With any of these styles, you can both empower your audience to reach your goals, and help yourself. By using empowerment, it’s easier to accomplish the intentions of your speech.



Adding a story to public speaking is a powerful and natural tactic. People love a good story, so, most likely, your audience will, too. With storytelling, you set the scene, and the crowd imagines that they are there, too. You detail the conflict, and everyone feels the weight of the struggle. But, in the end, you allow your subject to have its moment of triumph and victory. Not only does your audience walk away feeling motivated and encouraged, but the tale itself can empower them.

With storytelling, you allow your audience to relate to the tale. Through the process of relation, the attendees can find their voice, understand their identity, and alter their path. They feel empowered. Empowered to move, make, do, and try. And for female entrepreneurs, the power of the story can alter common stereotypes and work as a form of advocacy. 



There are specific places and times for storytelling, and it doesn’t always fit into a speech meant to be informative. But, still, you can find a way to empower your audience while remaining educational. Sharing facts and figures can stir emotion, and emotion can turn into motivation and empowerment. 

When something feels shocking, that emotion can translate into the desire to problem solve. For example, did you know that women only start about 30% of new businesses? That type of statistic can seem staggering to the point of wanting to change it. Female entrepreneurs know the challenges of starting and owning a business. But, understanding that they have more skin in the game, can light a fire they didn’t think they had.



When giving a speech meant for motivation, it’s easier to turn your words into empowerment. Speaking with confidence means that you can help your audience join in a movement or make changes they need to be successful. Business coaches know the power of motivation well—when you believe in yourself, you feel empowered and take action. 


How Public Speaking Empowers the Speaker

Perhaps the goal of your speech is to enable and encourage your audience. The beauty of public speaking, however, is that the practice can also empower the speaker. As you prepare to give your speech, you can find your own voice, too. Public speaking allows entrepreneurs to establish their mission, brand, and identities. It helps them to network, meet potential clients, and build your business. As you step on stage to encourage and motivate your audience, you won’t be able to help you feel empowered yourself.

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