It’s now been several weeks of lockdowns and stay-at-home orders keeping us inside our homes and away from our businesses. Entrepreneurs across the country are suffering losses in income because of COVID-19, and they’re left wondering how to navigate this new norm of working from home.
But just because you’re stuck inside doesn’t mean that you can’t still grow your company. Here are eight ways to improve, enhance, and polish your business, all from the comfort of your sofa.
1. Polish Your Brand
Many entrepreneurs know that a brand is best developed over time as you grow your business. But as we see, again and again, it’s easy to get distracted and never actually create it! Now that you’re sitting on your computer all day, it’s time to discover or polish your brand.
Maybe you need to design a new logo, or perhaps you can finally order those stickers you’ve wanted to give to customers. Working from home could allow you to re-design menus or work on the mood and aesthetic of your shop. Whatever it is you do, make sure you’re telling the story of your business and attracting the customer base you want.
2. Plan The Rest of the Year
With lots of time on your hands, why not plan out the rest of your year to get a jump start? There are a lot of unknowns, that’s true, but there’s also a lot that you can plan. Getting organized now is a great way to truly rock your business once we can say goodbye to COVID-19, and we’re all able to leave our homes again.
3. Market, Market, Market
Focus your time working at home on marketing. Publish SEO-infused content on your website or blog, write press releases about your business and distribute them to the media, collaborate with other brands, and prepare advertisements for when you’re open. Entrepreneurs know that our to-do lists are usually 1,000 items long at any given time, and marketing tends to slip through the cracks. Use your time now to check the important stuff off your list!
4. Develop Social Media
We know, we know—the dreaded social media. But guess what? Everyone is on social media right now, which makes it the perfect avenue to keep your current customer base updated on your business and to attract new clientele. You don’t have to learn a TikTok dance, but with so many people working from home due to COVID-19, you might as well post some beautiful snaps on Instagram and develop some behind-the-scenes looks to keep your business growing.
5. Switch to Delivery, Curbside, or Online
Many entrepreneurs are ahead of the game and already thinking about ways to make their endeavors work despite COVID-19. If your customers are stuck inside, can you transition to online or delivery? Can they pick-up goods from your shop? The fact is, we may be working from home longer than we think, and sales might be affected for years to come. Developing coping mechanisms now will help you soften the blow.
6. Try Those Good Ideas
Most likely, you’ve been staring at a long list of ideas for weeks, months, or even years. Now is the time to try some of those creative endeavors! Maybe that’s developing a loyalty program at your business or a webinar for your customers. Perhaps you’ve always wanted to write an ebook or have a monthly sales theme. Not only can these fresh, creative ideas keep your current customers happy, they can also attract new ones and work as independent income streams.
7. Connect With Your Community
Chances are, you’re not the only one suffering in your town or city right now. Many entrepreneurs are panicking and wondering about the future, meaning you can combine forces and help each other. Is your shop next to a bookstore? Offer gift baskets combining your products or start a virtual book club selling some of your goods. Maybe all the small businesses on your street can have an online “sidewalk” sale. Two brains are better than one, so get those creative juices flowing and team up with your community.
8. Simplify and Streamline
Now that COVID-19 has demanded your attention and you’re stuck working at home, you can start to do a self-audit of your business. Look at your daily, weekly, monthly, and annual tasks and see where you can simplify and streamline your business. This task is beneficial to entrepreneurs because it allows you to shore up time for other endeavors. If you simplify now, you can focus on building your customer base with marketing, branding, social media, and more.