What is the number one secret to becoming a master networker? Follow-up, follow-up and follow-up.
I had the pleasure to learn from one of the networking gurus, Dr. George Fraser, at a recent forum. The reason most people fail to follow-up is because they don’t have a system. Well, I’m removing that excuse from the table! Below is the networking system developed by Dr. Fraser. I’ve started using it with positive results.
In this system ‘contact’ means sending a text, email, card or phone call.
- Contact five old friends.
- Contact five family members.
- Contact five new friends or contacts from a networking event.
- Contact five existing clients and don’t sell to them.
- Introduce five people to people they need to know.
Dr. Fraser suggests we take 20 hours of our week to nurture our network. This is a great system. If it feels overwhelming to do five in each category, start with a lesser number and work yourself up to five.
Conscious networking is key to the growth of your business. As you develop your business goals for 2020, I suggest you set a networking goal. Maybe it’s the number of events you attend a week or a month, or the number of hours devoted to nurturing your network a week. Your network equals your net worth.
Are you doing the right things but not seeing the results? Schedule a free 30-minute Clarity call.