Marketing has changed over the years. New platforms appear on the landscape weekly or new features are added to existing ones.

One thing that remains tried and true is the call to action or CTA. A call to action is an invitation for a user to take some desired action.

If you utilize Facebook Live as part of your marketing efforts. Here are some things to consider:

  1. Are you asking your viewers to provide comments on what they found of value?
  2. Are you asking your viewers to share your content with people they know?
  3. Are you asking your viewers if they would like to pursue a conversation with you on the content, to contact you via messenger?

Your viewers will begin to take action if you consistently do the above. After a while, it will become second nature for them and you will have increased your visibility.

What are your favorite forms of CTA?

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