A manifesto is a public declaration of intentions and ideals. I use the term to describe the beliefs my business holds, the change I want to bring to the world and an articulation of how these beliefs shape my business approach.
A manifesto shines the light on your perspective, a manifesto can be a key differentiator for your business. Great manifestos think big. They document the impact you want to make in the world.
The process of creating a manifesto is a worthwhile exercise. I recently went through this exercise and found it inspiring and soul searching. For me, it clarified my thinking and reconnected me with my why. A side benefit is that it provides a boat load of useful content along the way. I encourage my clients to create one.
Here are the steps that I followed:
- Read what others have written. Do a search on business manifestos. One of my favorites is Andrea Howe’s manifesto for The Get Real Project
- Get quiet and make notes. There are three basic components to a manifesto: goals, beliefs and wisdom. Complete the following statements
- I believe….
- I want to….
- I know this to be true.
- Create a rough draft based on step two. Your manifesto can be as short or as long as you want.
- Put it away. Set it aside for a day or two. Review and adjust. Your manifesto has to resonate with you.
- Live it. Print it out and place it where you can see it daily.
Your manifesto is a living document and will change as you do. Feel free to share your manifesto on my Majestic Coaching Group Facebook page https://www.facebook.com/majesticcoaching/