A manifesto is a public declaration of intentions and ideals.  I use the term to describe the beliefs my business holds, the change I want to bring to the world and an articulation of how these beliefs shape my business approach. 

A manifesto shines the light on your perspective, a manifesto can be a key differentiator for your business. Great manifestos think big. They document the impact you want to make in the world.

The process of creating a manifesto is a worthwhile exercise. I recently went through this exercise and found it inspiring and soul searching. For me, it clarified my thinking and reconnected me with my why. A side benefit is that it provides a boat load of useful content along the way. I encourage my clients to create one.

Here are the steps that I followed:

  1. Read what others have written. Do a search on business manifestos. One of my favorites is Andrea Howe’s manifesto for The Get Real Project
    1. https://thegetrealproject.com/who-we-are/the-get-real-manifesto/
  2. Get quiet and make notes. There are three basic components to a manifesto: goals, beliefs and wisdom. Complete the following statements
    1. I believe….
    2. I want to….
    3. I know this to be true.
  3. Create a rough draft based on step two. Your manifesto can be as short or as long as you want.
  4. Put it away. Set it aside for a day or two. Review and adjust. Your manifesto has to resonate with you.
  5. Live it. Print it out and place it where you can see it daily.

Your manifesto is a living document and will change as you do. Feel free to share your manifesto on my Majestic Coaching Group Facebook page https://www.facebook.com/majesticcoaching/

Pin It on Pinterest