In almost any business strategy, especially startups, there is always a discussion around the perceived “Low Hanging Fruit”.  Many may say “Start with the low-hanging fruit” .

Low-hanging fruit is a term used to identify business opportunities that are readily available, quick cash, if you will.

Low-hanging fruit examples include:

  • Side hustles
  • Opportunities for easy revenue
  • Projects you find exciting and want to say “yes” to
  • New products to create

What I’ve learned over the years is that while it can feel like a quick win, low-hanging fruit can be an expensive distraction. I’ve lost ground going after low hanging fruit. Multi-level opportunities were offered to me and they appeared easy to get off the ground. Not! It stressed me out and I felt like a failure. I could kick myself in the butt for saying yes. I lost traction and fell behind on my dream business.

It’s all about balance. We must balance the obvious or easy next step with our longer-term goals. I’ve learned to tap into my intuition and ask if this is an opportunity worth taking. My intuition doesn’t get caught up with the emotion of making fast cash. It’s important to keep our eye on the ball and not let the low-hanging fruit create a distraction.

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